So much more
Great design is so much more than a pretty picture, it has the power to change how people feel about your brand. Done well, it can make your audience feel seen, or a part of something bigger. Your brand identity, when used consistently, can build trust and recognition. We often discount just how very affected we humans are by design.
Think about the last time you chose a car, a cleaning product, a sportcoat, or heck, a partner. How it looked mattered. Not only does it say something about the brand, but it says something about you.