Strategy

Expert brand strategy helps leverage your strengths to build longterm relationships with your best customers.

Design

Smart, stunning graphic and web design that’s informed by your goals and your customer’s desires creates a bigger impact.

Launch

Consciously crafted brand messaging, design, and strategy come together to produce quality engagement and results.

Why work with us?

We’ll help you clarify your vision, understand your strengths and innate advantages, and most importantly what sets your brand apart in the eyes of those who matter to you most.

  • Business Brand Strategy
  • Product Brand Strategy
  • Service Brand Strategy
  • Digital Branding
  • Graphic Design & Web Design
  • Content Development & Marketing

Our approach is strategic and informed, not just by data or our near twenty years of experience, but also a deep psychographic knowledge of your Ideal Customer™. This is how we create something big. Something to be a part of.

Brand Strength - a branding agency

Brand Strength Branding Agency

Clarity  ::  Vision  ::  Execution

Branding Case Studies

Client: Sonfarrel Aerospace

The Story:

When the leadership team at Sonfarrel Aerospace took over ownership, it was time for a total rebrand. It was time to show their employees and clients just how much would change for the positive. It was the dawning of a new day, and we worked together to make sure everything we did fit the messaging, values, and mission of this progressive aerospace manufacturer.

Business Branding services:

brand audit, brand strategy, brand development, rebranding, brand identity and logo design, brand brief, brand guidelines, brand messaging development, ongoing brand management, website design and development, graphic design, ongoing content marketing, ongoing marketing, press releases, and more.

Client: Blue Sky’s Studio

The Story:

There’s nothing really “small” about Kristin Karkoska’s photography studio. She’s wildly successful, but wanted some help with branding/marketing strategy and marketing graphics. We’ve worked with Blue Sky’s Studio many times over the years and it’s always a joy.

Small business branding services:

brand identity scheme, website design, email newsletter design and email content marketing, social media graphics, promotional and advertising graphics, direct mail advertisement design, and more.

A few of the brands we’ve worked with:

Clients Say…

Andrea is a dream to work with, and she is my go-to design professional. Her work is beautiful – fresh, clean and modern – and has brought so much polish and vibrancy to my marketing materials. She is extremely detail oriented, happy to work on the smallest tweaks to ensure 100% satisfaction. But perhaps my favorite part about working with Andrea is her gracious, warm personality. I always leave our calls with a smile on my face and excitement about the latest project!

Cynthia Gordy-GiwaDirector of Marketing at ProPublica

We’ve had the great pleasure of working with Andrea on the content development here at Gro, an online startup accelerator. We were very impressed by how well Andrea understood our vision and her ability to execute. Both her bubbly personality and work make her a wonderful person to work with!

Michelle ZuchowickiProduct Manager at Gro Academy

She is a leader of the best kind: an addictive, loveable personality and a serious, tactful mind, she imbues trust and confidence in all her clients and partners. Not only that, but she’s a great marketer, too, with an alchemistic ability to create brands or ideas that are pure gold. Highly recommended.

Tobin DalrympleWriter, Content Marketer

Let’s talk about your needs. We’re here to help. Contact us now.

Brand Strategy & Management

Branding is one of those buzzwords thrown around like hashtags these days. The problem is, there’s often some confusion over the term. So let’s get clear. We pride ourselves on a systemized approach to branding, helping you zero in on what will give you the best ROI. If you work with our branding agency, here’s a sampling of what brand strategy will look like:

Clarity

  • Brand Audit. (of your existing brand, and/or your marketplace, on and offline). This is an extensive quantitative and qualitative look into everything from competition to brand messaging, from an existing design to competitors and so much more.
  • Ideal CustomerTM Profile/ Persona. In order to reach your potential customers effectively, you need to understand them. Not just in theory, but on a demographic and psychographic level.
  • Brand Strategy & Messaging Development. Using the information gathered in your audit, along with your Ideal CustomerTM profile, we develop a 360-degree strategy for the brand, including developing a customer and brand story, messaging, brand positioning, pitch, taglines, visuals, online marketing strategies, and so much more.

Design

  • Brand Design. When it comes to design, we’ve got you covered, including but not limited to: logo design, identity design, website design, collateral design, advertisement design, social media design, exhibit design, POS design, product packaging design, etc.
  • Design & Content. These days content marketing and information design is important. We’re one of the few boutique branding agencies that excels in both visual design and copywriting, in order to give you a complete solution.

Launch

  • Brand Launch & Management. Finally, we implement the launch plan and support you through whichever branding and marketing strategies will serve your mission best: SEO, SEM, visual branding and design, brand policies and briefs, best practices, company culture, content development, website design and development, and more. Many of our clients also sign on for ongoing branding and marketing support.
Andrea Guevara
Andrea Guevara
Owner & Brand Director

Not into average brands? We’re not your average branding agency.

Hello, I’m Andrea Guevara. I’m your point person in this branding agency. For real, you work with me, the owner; you won’t be pawned off on some junior project manager. I’ve been at this branding thing for nearly two decades, across a variety of industries. It’s my job to give you not just exceptional results but an exceptional experience. That’s why I’m just as selective as you are.

My team is a small group of dedicated creatives. We do our best work when we’re focused on meaningful projects for good people. So, I keep our client roster small. Better for you, better for us.  You’re not interested in creating the average brand. This isn’t your average branding agency.

If you’re looking to stand out in a way that feels authentic-to-your bones, yet exceeds your expectations–all while actually enjoying the process–you’re in the right place.

Branding Your Business

Whether you’re launching a startup, re-branding an existing company, or sprucing up a product line, you need expert guidance and creativity. Contrary to the caucphony of conflicting information out there, business branding is much more than just how your product, service, or company looks.

And it’s not just a logo.

Branding is marketing’s older, wiser and more intelligent sibling. Think of it as personal development and awareness but for your company. Branding can give you the clarity and decisiveness to take effective action, on anything from setting a company culture to which shade of green to use on your advertisements.

Branding is where deep inner knowledge (your goals, vision, strengths, etc.) meets deep outer knowledge (you Ideal Customers’ desires, habits, needs, etc.) to create a brand that resonates deeply with its audience. So sure, we can create a logo for you, or even a website, but my team and I believe in the power of creating a solid branding foundation first.

Clients Say…

Andrea has a fantastic way of taking in the information, ideas and goals of our emerging project and distilling all of it into a clear brand, exciting image and successful campaign.

Andrea MillerCreative Director, m.a.m.a earth

Ms. Guevara provided exceptional consulting services by creating, leading and implementing a marketing plan involving the launch of a new business venture. She created an effective marketing and advertising campaign using multiple communication mediums which were designed to reach a specific target audience. Her understanding of the technology and target audience enabled her to develop a campaign, content and website design that not only reached the audience but also prompted then to take an action. Most importantly, Ms. Guevara implemented tools to track and monitor the effectiveness of the various elements of the campaign. Thanks for all your support Andrea!

Jarrod KahoutProject Director at Gladstein, Neandross & Associates

Unfortunately, Andrea is missing one thing… a cape.

She is super-creative, super-personable, super-talented, super-knowledgeable, super-business, super-super. When Andrea jumps on a project you don’t just get standard designs or standard ideas, you get super-designs and super-ideas.

Will someone please sew her a cape.

Kevin StaniecArts Advocate, Author, and Publisher. Founder, 1888.center

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